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Unboxing :)

  • Writer: Ryan Redenbaugh
    Ryan Redenbaugh
  • Nov 15, 2024
  • 1 min read

Updated: 8 minutes ago

Medical packaging focused on user experience and creating a professional unboxing experience for a prescription-based product picked up from a pharmacy.

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PROJECT INVOLVEMENT

Graphic Design

Photo Realistic Renderings

Mechanical Engineering / Drawings

Dieline Creation


Phase I Concepts Design an outer box and unboxing flow that communicates:

  • Trust and professionalism (medical-grade)

  • Ease of use (clear, simple first read)

  • Emotional reassurance (reduces anxiety about medical products)

  • Secure and sustainable packaging

Labels

All boxes needed labels that could be easily updated by in house graphics teams, easy to place on each box, and be unique for each box.


Phase II Design Refinement


User Journey (UX Focus)

Step

Touchpoint

UX Goal

Emotional Cue

1

Picking up at pharmacy

Easy to identify, discreet

Professional, safe

2

Opening seal

Confidence in product integrity

Trust

3

Reading first panel

Immediate clarity (“I know what’s inside”)

Calm

4

Removing components

Smooth, no fumbling

Competence

5

Finishing setup

Ready to use

Empowerment

Final Layout and Unboxing User Experience Visuals

Ryan

Comments


ABOUT RYAN

Being a Designer, I believe in exploring ideas from scratch – “from cardboard” if necessary. The mistakes made and thus the lessons learned from the rough first tries only builds knowledge from these trial and errors. I believe and thrive in the live / learn by doing process.

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